Richard Mazuch

Director of Design Research and Innovation

IBI Group

Biography

Richard is the founder of IBI TH!NK. An advocate of evidence-based design, Richard creates innovations that positively impact on specific patient groups. Sense Sensitive Design, Emotional Mapping, the Design Prescription, Sensory Plans and Design Heals are a few of the models that he has successfully pioneered. Richard gains great satisfaction from translating holistic ideas into radical but pragmatic solutions actively collaborates with manufactures, and creates interventions, such as the BedPod and Sensory Doorway. He has worked extensively with Dementia expert clients in Canada, USA, Europe, Australia and Malaysia sharing his EBR knowledge underpinning “Sense Sensitive Design and the Aging Process

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